News and
Media
Backgrounder - Profitable
Sustainability - A Shift in Business Paradigms
Over the years, numerous companies have come under fire for polluting,
treating their workers poorly, wasting natural resources, and harming
the communities where they operate. With a singular focus on economic
profits, environmental and social impacts were considered only to
the extent necessary.
More recently, increasing numbers of companies that want to bolster
customer loyalty, employee morale, community support, and profits
are coming to see that doing the right thing is a better long-term
strategy. Sustainability for business now includes accountability
for a triple bottom line
of benefits: business profits, community well-being, and environmental
health.
Attendees at Profitable Sustainability:
The Future of Business have a unique opportunity
to participate in a benchmark conference that links profitability,
and social/environmental accountability with the latest business
models, financing strategies, and new products, technologies and
services.
The conference is designed to meet an increasingly urgent need
for information and resources on how to incorporate sustainability
into everyday business practices and operations, at companies of
all sizes. Business leaders know the “why” – this
conference will show them the “how.”
Businesspeople want practical advice; they want to know “what
to do on Monday morning” to start steering their company toward
sustainability. At Profitable
Sustainability: The Future of Business, participants
will gain real-world, applicable tools to put the theory of sustainability
into practice.
Speakers and facilitators include many of the “who’s
who” of the sustainability in business movement -- from Fortune
500 CEOs to entrepreneurial visionaries, leading sustainability
strategists, academic experts, and government policy developers
and decision-makers.
Profitable Sustainability: The
Future of Business is expected to attract 500-600
participants -- a cross-section of large and small companies and
diverse trades, professions and organizations:
- Corporate executives
- Managers and decision makers
- Policy makers
- Environmental industry executives
- Urban planners and professionals
- Financial executives
- International representatives
- Media
- Educators and students
The conference is produced by the Network
for Business Innovation and Sustainability,
in collaboration with the Future
500, and an Executive
Planning Committee representing business, civic,
government, educational and NGO leaders in the Northwest.
|
