CRADLE TO CRADLE: Redesigning the Relationship Between Industry and Nature

PROF. DR. MICHAEL BRAUNGART, Co-author of Cradle to Cradle: Remaking the Way We Make Things, and co-founder of McDonough Braungart Design Chemistry

Modeled on the principles of an abundant natural world, Cradle to Cradle Design presents a framework for industrial systems based upon three simple concepts: Waste equals food, use current solar income, and celebrate diversity.

Response:

ALAN DURNING, Executive Director, Northwest Environment Watch and author of A World Out of Balance

MAKING CLOSED LOOP SUPPLY CHAINS WORK IN YOUR ENTERPRISE

Chairs:

DAN GUIDE and DWIGHT COLLINS

RANDY VALENTA, Bosch Tools

HERB RICE, Hewlett Packard

Intro: A workshop focusing on closed loop supply chains and the integration of all product returns (commercial returns, warranty returns, repairs, end-of-use returns, and end-of-life returns) into the business models for products.

GREEN MARKETING 2.0

KEYNOTE:
JOEL MAKOWER, GreenBiz.com

FRANK LAMPE, president and chief executive officer of Silvercliffe Media Inc

JULIE COLEHOUR, Co-President, PRR

LAURIE DEMERITT, President, Hartman Group

MODERATOR:

CATE GABLE, Director of Product Stewardship- Future 500

Intro: How much is the public ready, willing, and able to learn about sustainable products and companies? Veteran market experts provide data and insight into what moves customers . . . and markets.

ADDRESSING SUSTAINABILITY ISSUES THROUGH BUSINESS PARTNERSHIPS WITH GOVERNMENT AND NGO'S

NGO/Corporate Partnerships for Climate
MATT BANKS, Business and Policy Officer, Climate Change Program, World Wildlife Fund

U.S. Army Sustainability Programs; Engaging Communities and Industry Partners
GEORGE A. CARELLAS, Sustainability & Stewardship, Assistant Secretary of Army

Public/Private Partnerships for Business Assistance BILL ANDERSON, Director, Resource Venture

TRACY MORGENSTERN, City of Seattle Office of Sustainability and Environment

Moderator:

STEVE NICHOLAS, Director, City of Seattle, Office of Sustainability and Environment

Intro: In this session we will take a look at some unusual partnerships between NGOs, government and private industry, aimed at the challenge of conducting operations in a sustainable way, while striving to create new opportunities for business.

THE SUSTAINABILITY SALES CALL: TAKING EXEC TALKING EXECUTIVES’ LANGUAGE

BOB WILLARD, author of Sustainability – The Competitive Advantage

ANITA BURKE

JUSTIN YUEN, President, FMYI: For MY Innovation

Intro: Drivers that triggered today's corporate sustainability leaders may not work for other companies. This session helps sustainability champions appeal to risk management and quantified bottom-line benefit motivators when trying to persuade skeptical executives to engage in sustainable business practices.