Sign up and receive the latest updates about events and NBIS member happenings.
About Gil Friend
Gil Friend, is Founder, President and CEO of Natural Logic, Inc., and author of The Truth about Green Business. A systems ecologist and business strategist with nearly 40 years experience in business, communications, and environmental innovation, Gil Friend combines broad business experience with unique content experience spanning strategy, systems ecology, economic development, management cybernetics, and public policy. Gil's company, Natural Logic, provides consultation on strategy, design, operations and information systems to help clients build economic advantage through superior environmental performance. His clients have included General Mills, Green Mountain Energy, Hewlett-Packard, Levi Strauss & Co., Nike, Pacific Gas & Electric, Sun Microsystems, and Williams-Sonoma. He is a founding board member of the Sustainable Business Alliance, Sustainable Berkeley, and the California Sustainable Business Council. He served in the California Governor's Office developing early sustainability policies and programs, and was a founding board member of internet pioneer Institute for Global Communications. olicies and programs, and was a founding board member of internet pioneer Institute for Global Communications.
Gil lectures widely on business strategy and environmental policy. He has contributed chapters to Worldchanging: A User's Guide to the 21st Century; Sustainable Enterprise Report; Sustainable Enterprise Fieldbook; Sustainable Food Systems, and Stepping Stones. His new book The Truth about Green Business is being widely hailed as the best business guide to sustainability on the market.
Gil holds an M.S. degree in systems ecology from Antioch University, and is a seasoned practitioner of "The Natural Step" environmental management system.
Back to A Sustainability Compass - Navigating the Business Frontier
