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Many companies are getting on board with Green. They know they have to do something—and employees are eager to get involved. But what to do and how— where to start? We are seeing lots of GREEN initiatives and tactics. But if that's your focus, you are missing the real opportunities for your company. Here is how Sustainable is different from green. Though people may not like the term sustainable, it describes an approach that builds long term success. Here’s how:
Green is detail focused, tactical rather than strategic and focuses primarily on the environment. The goal is to be “less bad”. Green approaches lack a common definition of success.
Sustainable involves taking a whole systems approach. It is strategic and emphasizes “Triple bottom line,” that is, managing for environmental, social and economic benefit. Sustainable approaches are capable of defining and measuring success.
Our Accelerator Track helps company Green Teams organize company-wide sustainability planning and action. We help you identify opportunities, set goals and implement systems for advancing effective, results oriented initiatives. The Accelerator Track offers the following resources and tools:
If you are working to become a more efficient and responsible organization, or if you are wondering how your business can benefit further from your sustainability initiatives, NBIS’ Accelerator Track is for you.
Call us to schedule a complimentary meeting. 425-828-0982.
* “Green vs. Sustainable” is adapted from The Oregon Natural Step Network.